Mynne & Moss:
Powered by mycology.

The Idea Behind Packaging

Overview

A quiet return — to nature, to softness, to what truly nourishes.

The concept for the packaging was inspired by the brand's name and its connection to mycology; the study of fungi and mushrooms. Our goal was to create packaging that felt as organic and grounded as the brand's ethos.

With Mynne & Moss, the intention was to find that gentle space between visual beauty and everyday function — packaging that feels comforting to hold, calming to look at, and honest in its presence.

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Discipline
Brand Positioning Competitive Analysis Voice & Language Brand Communication Consumer Insight Mining Visual Identity
Mynne & Moss packaging — Good Skin Starts Here
Mynne & Moss logo mark
Mynne & Moss product range on brown silk
Oyster mushroom gills detail
Mynne & Moss — applying serum in a sunlit meadow Hyphora Depigmentation Toner Revive Elixir Regenerative Serum Mycobalm Lift & Treat Moisturiser
Forest floor beneath a wild mushroom

The soft science of feeling beautiful again.

Woman in a brown dress in a sunlit meadow
Revive Elixir secondary packaging dieline
Serum and cream textures in soft light
Mycobalm secondary packaging dieline
Woman laughing in a meadow with books and flowers
Hyphora secondary packaging dieline

The mood swings. The sleepless nights. The sudden hot flashes, the brain fog, the feeling that your body's doing its own thing. This isn't just “getting older.” It's a whole new phase—and for most of us, it arrives without warning, without guidance, and without the support we actually need.

Revive Elixir regenerative serum with its carton on a wooden board
Hands holding the Hyphora depigmentation toner
Iconography

Simple, intuitive visuals that highlight key product features.

Hydrate Hydrate
Glow Glow
Smooth Smooth
Hyphora depigmentation toner amid dried palm leaves
Mynne & Moss product range flat lay in warm light
Mycobalm moisturiser beside a rolled towel and plant
Applying Revive Elixir serum from the dropper onto skin
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